Property insights · Seller Strategy with Edgar

What makes a home sell?

Edgar Natolo, CEO and founder of Natgroup, began his real estate career in 1991 and established Natgroup in 1997. He explains the decisions that shape a sale: presentation, promotion, price and the way buyers respond at every stage.

Edgar and Brett are professional renovators and have renovated 42 properties together. In this detailed feature, Edgar shares a recent renovation example, how he reads campaign feedback, why the first serious offer deserves attention and what sellers should ask an agent about negotiation.

Inside the complete seller guide

• Presentation, promotion and price: remove visible objections, reach the right buyers and position the home against its competition.
• The buyer journey: understand where views stop becoming enquiries, inspections and offers.
• The first serious offer: recognise a buyer who has already spent months comparing the market.
• Choosing your agent: ask for their negotiation script, understand what motivates them and learn how they keep the owner neutral during negotiations.

Read Edgar’s complete seller guide →

This feature introduces a four-part seller series. Each topic will receive its own detailed article as the series develops.