Seller Strategy with Edgar
Edgar Natolo, CEO and founder of Natgroup, shares his approach to presentation, promotion, price and negotiation. His real estate career began in 1991, and he established Natgroup in 1997.
Edgar and Brett are professional renovators who have renovated 42 properties together. Their practical experience informs the advice on preparing a home and responding to buyer feedback.
His complete seller guide includes the negotiation script sellers should ask an agent to demonstrate, why keeping the owner neutral helps a negotiation continue, and how an agent’s motivation can shape the service an owner receives.
Explore Edgar’s seller articles →
Read the complete seller guide →
Edgar Natolo – Founder & Director
Edgar Natolo founded Natgroup International Real Estate in 1997 with a bold vision: to build the most progressive, high-performance real estate network in Queensland.
With hands-on real estate experience since 1991, Edgar has established himself as a strategic operator, elite negotiator, and growth-focused leader. His background combines a Law Degree from Bond University and a Business Commerce Degree majoring in Marketing — giving clients a rare advantage in legal precision, negotiation strength, and high-level property positioning.
Edgar is:
- A proud member of the Real Estate Institute of Queensland
- A Justice of the Peace
- Recognised as one of the Top 100 Agents in Australia & New Zealand, alongside respected industry figures such as John McGrath
Beyond real estate, Edgar is a sought-after keynote speaker on business, leadership, wealth creation, and real estate strategy. He has toured Australia sharing the stage with global icons including:
* Richard Branson
* Arnold Schwarzenegger
* Eric Thomas
* Alisa Camplin
Speaking alongside world-class entrepreneurs, athletes, and thought leaders reflects Edgar’s commitment to operating at the highest level — in business and in real estate.
His leadership philosophy centres on innovation, advanced technology, strong systems, and recruiting elite talent to create a boutique, high-touch experience that consistently outperforms larger agencies.
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Georgia – Property Management & Sales Support
Georgia plays an integral role across both our Property Management and Sales divisions.
Dedicated, approachable, and naturally outgoing, Georgia thrives on building strong relationships with clients. She ensures property owners, tenants, buyers, and sellers feel confident and supported at every stage of their property journey.
Her strengths include:
- Exceptional communication
- High responsiveness and attentiveness
- Strong organisational ability
- Proactive problem solving
- Genuine care for client outcomes
Georgia takes pride in keeping clients informed, managing details meticulously, and ensuring every transaction runs smoothly. Her enthusiasm for real estate and commitment to excellence make her a trusted and valued member of the Natgroup team.
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Kara – Systems & Operations Support
Kara is the engine behind our systems and operational efficiency.
Working across support, technology, and backend processes, Kara ensures that every moving part of the business runs seamlessly. From CRM management and compliance tracking to workflow optimisation and internal systems development, she maintains the structure that allows our frontline team to deliver exceptional service.
Detail-oriented and process-driven, Kara is passionate about:
- Building efficient systems
- Improving internal workflows
- Maintaining accuracy and compliance
- Supporting team productivity
- Leveraging technology to enhance performance
- Her focus on precision and performance ensures our clients experience smooth, structured, and stress-free transactions.
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Joy – Client Communications
Joy is the heartbeat of our client communication.
Bright, positive, and incredibly approachable, she ensures every interaction is smooth, clear, and stress-free. Joy thrives on keeping things moving, connecting the right people, and making sure nothing slips through the cracks.
With vibrant energy and a genuine passion for helping others, Joy is often the friendly voice guiding clients through each step of the process. She is:
- Highly organised
- Solutions-focused
- Efficient and proactive
- Committed to clarity and follow-through
If you’ve spoken with Joy, you’ll know her warmth, clarity, and can-do attitude make a real difference.
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The Natgroup Difference
Natgroup International Real Estate is a boutique, high-performance agency built on:
- Advanced technology & structured systems
- Elite negotiation and legal insight
- High-level marketing strategy
- Strong rental returns & high tenancy retention
- Personalised, high-touch service
- A team that understands property from an investor’s perspective
We combine leadership, innovation, and genuine care to deliver outstanding outcomes across sales and property management.