Edgar
Managing Director - Natgroup Head Office
About Edgar
Edgar Natolo embarked on his real estate journey in 1997 and made his first investment at just 21 years old. Now, with more than three decades of experience across residential and commercial real estate, development, and rental investments, Edgar has become one of Australia's most respected property experts, featuring on TV, radio and newspapers worldwide.
Throughout his career, Edgar has built a multimillion-dollar portfolio by applying a disciplined, sustainable approach to property investment. His firsthand experience in buying, selling, and developing real estate has led to a vast and diverse portfolio, with holdings in both residential and commercial sectors. Today, his net property assets sit in the millions.
Beyond property, Edgar has leveraged his investment strategies to build a thriving multimillion-dollar business. A sought-after keynote speaker, he has taken the stage at major events across Australia, sharing his insights on business, goal setting, and success mindset alongside global icons such as Sir Richard Branson, Arnold Schwarzenegger, motivational speaker Eric Thomas, and several Olympians.
Edgar's academic background includes a Law degree from Bond University and a Bachelor of Business (Commerce), majoring in Marketing, from Griffith University. His multidisciplinary education complements his entrepreneurial expertise and underpins his strategic approach to both real estate and business development.
Recognised among the Top 100 Agents in Australia and New Zealand—alongside industry heavyweights like John McGrath—Edgar remains committed to innovation and excellence. His vision is clear: to build Queensland’s most dynamic real estate network.
“To achieve that,” Edgar says, “we’ve invested heavily in cutting-edge technology, built proprietary systems through our IT and marketing teams—which we now license to major brands—and developed streamlined internal processes supported by structured checklists. Most importantly, we recruit people who are not only experienced and capable but successful in their own lives. That’s what ensures we lead the market—and protect and grow our clients' investments.”
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Renovating & Building Expertise
I’ve personally built or renovated 41 properties to date—primarily residential, along with commercial projects and new house & land builds. Every single project has been profitable.
That’s not luck—it comes down to a system.
After being involved in real estate since 1992, I’ve seen firsthand what works, what doesn’t, and where people lose money. I developed my own investment analysis system based on real-world results—not theory. It evaluates whether a property should be held for cash flow or used as a renovation or development project, factoring in everything:
* Purchase and holding costs
* Loan interest and capital structure
* Tax position and trust structures
* Accounting and operational expenses
* Realistic resale or rental outcomes
Because I’ve operated as both an agent and an investor, I understand deals from both sides. This system has helped me avoid costly mistakes, walk away from bad purchases, and consistently invest in profitable opportunities.
Over time, I began sharing insights through social media and buyer networks. As people saw the results—documented renovations, strong returns, and disciplined decision-making—this led to a growing number of high-trust clients and buyers.
Today, I work closely with investors ranging from everyday buyers to high-level clients who are confident purchasing based on my numbers and strategy—often even sight unseen. My approach is simple:
If it’s not something I would buy myself, I won’t recommend it.
We also maintain an active database of buyers who rely on us to notify them when the right opportunity comes up—aligned with their goals and backed by solid numbers.
At the same time, I continue to actively invest, renovate, and build—targeting 3–4 new projects each year—ensuring I stay sharp, relevant, and results-driven in today’s market.
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Buyer Network & Buyer Agent Services
At Natgroup, we’ve been building relationships with buyers and investors since 1992 across the Gold Coast, Logan, and Brisbane markets, including residential, commercial, and house & land opportunities.
Over that time, we’ve developed one of the largest and most active buyer networks in the region — currently exceeding 24,400 registered buyers, and growing by 300–500 new buyers every week.
This level of demand means we don’t just list properties — we match them.
To manage this scale, we’ve built a system where buyers can actively update their criteria, ensuring we are always working with real-time demand. On top of this, we now offer a dedicated Buyer Agent service, where clients engage us directly to:
* Identify and secure the right property
* Match opportunities to their exact criteria and budget
* Act quickly in competitive or off-market situations
For investors, we go a step further.
Every opportunity can be assessed using our proven investment analysis system, developed through decades of real-world experience. This allows us to determine whether a property is genuinely worth purchasing — removing emotion, reducing risk, and focusing purely on performance.
Because of this process, many of our buyers are confident to move quickly — often purchasing based on our recommendation after reviewing the numbers and key details.
Off-Market Advantage
With such a large, active buyer pool and a structured matching system, many of our properties are sold off-market. Before a property even launches, we:
* Analyse and prepare all key data
* Match it to qualified buyers
* Present it directly to those most likely to act
* This is why, even in challenging market conditions, our days on market are consistently reduced.
Proactive, Not Reactive
Most agencies wait for buyers to come to them. We don’t.
We actively identify, qualify, and push opportunities to the right buyers — ensuring your property reaches every relevant buyer, not just those casually browsing online.
For Buyers
If you’re currently searching, we can assist through our Buyer Agent service, where we work closely with you to secure the right property. This is a paid, priority service, designed for buyers who want:
* Access to off-market opportunities
* Faster results
* Professional guidance and negotiation
For Sellers
If your property is currently listed elsewhere and not achieving the right result, once your agreement expires, we can step in and expose it to our full buyer network — often delivering outcomes that traditional marketing alone cannot.
Skills & expertise
Specialities
Edgar
Managing Director - Natgroup Head Office
Dear Edgar, Nicole & Brit,
Thank you very much for your association and excellent service over the past 10 years. Edgar and team have managed my property in Willow Vale for over 10 years and have always provide excellent service.
Recently, Edgar sold the property and was able to achieve well over my expectation. Edgar and team know their market well and were great with communication and getting the job done!
Thanks very much Edgar, Nicole & Brit.
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Edgar
Managing Director - Natgroup Head Office
Natgroup got the job done as quick as they possibly could and we were happy!
Edgar
Managing Director - Natgroup Head Office
Hi Eddie,
We are pleased to provide this reference for your Company, Natgroup, following the successful sale of our property at 30 Benson Court, Ormeau.
We placed our trust in you and your team to perform as per your sales presentation and were very pleased with the result achieved. The house was placed under contract within 3 weeks of being listed with you and the price achieved was within the range we had agreed and appears to have been a good price relative to the sales of other similar homes in the area around the same time.
In particular we would mention three things that were deciding features for us in choosing your Company over your competitors being:
List of referees supplied with contact numbers – we contacted two of the referees and received positive feedback which provided us with peace of mind over our selection of your Company – it is important this list be kept up to date.
Female friendly service – Liz felt as though she was treated as an equal partner in the sales process, not an “add on” as she felt with some other companies.
Realistic and honest estimated pricing – based on our research and the outcome achieved, your price guide for the property was spot on whereas others were either too conservative or over the top.
Thanks again to you and your team, especially Jess, for working hard to achieve a quick and realistic sale. Please feel free to add us to your referees listing and to use this reference to promote your Company.
Best wishes
David & Liz Warner
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