Seller guideWhat makes a home sell?
Presentation, promotion, price and the decisions behind a selling campaign.
Read the interview ›
Real experience.
A personal approach to property.
Edgar began his real estate career in 1991 while in Year 11, helping his parents in their Chris Cooper & Associates franchise in Southport. When the family decided to move away from the franchise, the Natgroup name grew from their surname and the idea of a family working together. He brings hands-on experience buying, selling and renovating property.
Meet the person behind Natgroup ›
Edgar Natolo was sitting at the back of a real estate conference when the presenters asked agents how many listings they were carrying. As the numbers rose, hands around the room dropped. Edgar’s stayed up.
He and his assistant, Clint, had 64 listings between them in their Ormeau patch. The presenters wanted to know what he was doing in the audience. He should be up the front, sharing how they had done it.
That unexpected invitation began a speaking career. Behind it was work that still matters to anyone selling a property: consistent prospecting, thoughtful marketing and the willingness to keep learning.
His speaking work also led him to help create The Real Estate Community, bringing real estate professionals from different agencies and brands into a collaborative space to brainstorm, exchange ideas and share practical experience.
Edgar has spoken at conferences for a range of real estate brands, training their teams in selling, prospecting, vendor management and marketing, with a focus on helping agents sell properties efficiently for their vendors. He has contributed practical advice to Elite Agent and been included in its coverage of Australia’s high-performing real estate agents. His published advice encourages continued learning and refining systems as a business grows, including vendor management and client contact. His work as a speaker and businessperson has also brought him international recognition.
Born in Melbourne to Argentinian parents, Edgar grew up moving between countries and communities. He attended school in the United States and Canada before returning to Australia, living in New South Wales and Queensland. Meeting new people became second nature. So did asking questions, particularly of people who had achieved something he wanted to understand.
His introduction to real estate came in Grade 11, when he began helping his parents in their Chris Cooper & Associates franchise in Southport. What started as helping out in the family business became work he genuinely enjoyed. He liked being out meeting clients and visiting properties, and the variety of helping people buy and sell.
When the family decided to move away from the franchise, the Natgroup name grew from their surname and the idea of a family working together. Edgar went on to help establish the business in Pimpama, then a small country town between Brisbane and the Gold Coast. The purchase of an existing real estate office in Ormeau gave the business a second local base.
Building that presence took consistent work. Edgar put ideas from his marketing studies at Griffith University into practice through local advertising, flyers, phone calls and door-knocking. He also learnt from the people he employed. Some brought longstanding local relationships; others brought a disciplined approach to prospecting. Their different strengths helped shape the business and his own approach to leading a team.
That remains an important part of how he thinks about people. Edgar prefers a capable team whose members complement one another, rather than growth measured simply by headcount. He values colleagues who know things he does not, can share their experience and feel comfortable asking questions when something needs attention.
Edgar combines a boutique agency approach with a network of agencies and agents across South East Queensland. Natgroup has helped more than 60,000 clients along the way.
Alongside his agency work, Edgar has learnt about property as an owner and investor. He recalls buying his first property with his family at around 21: a small top-floor Southport unit with a large balcony, in an area he knew from his school years. He contributed as much as he could and gradually learnt what ownership involved.
He is open about the fact that confidence took time. There were repayments to meet, decisions to work through and lessons from things that did not go as planned. Over roughly two decades of investing and learning through trial and error, he developed his own cash flow analysis system to help assess which properties he would buy and which he would leave alone.
His hands-on experience also extends across 42 property renovations, a milestone reached by October 2026. Together with buying, selling and managing property, renovation has become a substantial part of his working knowledge of the industry.
That owner’s perspective also influenced his approach to property management. Hearing clients describe poor communication, a lack of consultation and properties that were not receiving enough care prompted him to develop clearer workflows for his team. His starting point was personal: how would he want his own investment property looked after?
The early systems were straightforward paper checklists. Each task was ticked, initialled and dated so another team member could pick up a file and see what had happened and what still needed doing. The aim was continuity and accountability, including when someone was away, rather than relying on one person to remember every detail.
Edgar’s interest in marketing continued as the ways people found and shared information changed. Although initially reluctant to join Facebook, he recognised that it offered a way to reach people he was missing. He began making property videos and sharing business experiences, including the ideas that worked and the things that did not.
He also enjoyed helping other business owners use social media, sharing practical ideas and developing simple systems they could use themselves. His own online audience grew around that mix of business experience, everyday life and personal interests.
Cars have been one of those interests since childhood. His first was a green Nissan Pulsar hatchback that cost about $500, and he loved it. Years later, he set himself the goal of buying a supercar outright. He recalls saving towards it for ten years before purchasing a Porsche he had first spotted on My Kitchen Rules.
That patience reflects an outlook that runs through his property and business life. Edgar likes having something to work towards, learning from people along the way and enjoying what the effort makes possible. The relationships and experiences matter to him as much as reaching the next goal.
Practical thinking about presentation, promotion, price and the decisions behind a move.
Seller guidePresentation, promotion, price and the decisions behind a selling campaign.
Read the interview ›Follow the path from listing views to enquiries, inspections and applications.
Read the article ›
Editorials & articles
Very good intermediary, nice to meet, very good communication efficiency, thank you very much
Professional and experienced real estate agents to deal with, prompt, punctual and detailed during communications, highly recommended.
We are so proud and delighted to have chosen Natgroup Realestate as agents for our properties. As distant investors we never felt the distance.
What an incredible and hassle free experience for the sale of our property from the time of property management, placing it on the market and the eventual sale and settlement.
Our special thanks goes to Nicole for the outstanding property management, service and Edgar for the hassle free sale and settlement.
My wife and I recommend Natgroup for any Realestate needs as the team goes beyond the knowledge, service and expertise to provide a rewarding and valuable experience.
12 Sir John Overall Drive
HELENSVALE, QLD 4212
Selling, investing or simply weighing up your options.
Let’s talk about where you want to go.
